ASAII is an experiential clothing brand that brings storytelling to the apparel industry through art. At the crossroads of art and fashion, Asaii unfolds its narrative, embodying the spirit of craftsmanship and individual storytelling. Every garment serves as a canvas, meticulously hand-painted by skilled artists who translate memories, emotions, and history onto wearable masterpieces.
ASAII was another brand whose ethos echoed my belief in storytelling as one of the most powerful tools of humanity - passing on, sharing, empathizing, of knowledge, experiences, narratives, perspectives. Telling stories is what makes us human.
The brand also resonates with my personal way of living - the idea of celebrating the small moments and taking time to create things. Using time as a resource, not purely for creation for monetary ends but to just create and live for the sake of it.
The name Asaii emerges from the harmonious blend of 'Us' and 'I', symbolizing the unity of collective narratives and individual expressions. The brand logo was a reflection of all the ideas that worked together to build the brand.
For ASAII, I was involved in creating a brand identity and a few editorial pieces. The hand-painted stories were kept at the centre of this identity. As a brand, Asaii invites you to revel in the jubilation of life's myriad narratives. Each piece is a wearable work of art, inviting you to embrace the stories and emotions woven into every stitch.
For ASAII, I was involved in creating a brand identity and a few editorial pieces. The hand-painted stories were kept at the centre of this identity. As a brand, Asaii invites you to revel in the jubilation of life's myriad narratives. Each piece is a wearable work of art, inviting you to embrace the stories and emotions woven into every stitch.
