Soham Villas is a brand of curated luxury stays that provides its customers a soulful and comfortable experience on their vacation in Goa. Their aim is to provide a home away from home to their visitors.
It was the first re-branding project for me, which meant a real understanding of what was lacking in the earlier branding, re-thinking the brand ethos, and representing it clearly using design.
The web pages were designed to be minimal and engaging, while providing the users a glimpse of the soulful luxury of the brand with its overall aesthetic. The navigation kept simple and easy to use, with a thorough description of each of the stays. Another important feature was to emphasize on the brand's idea of personal assistance, and thus the customers are given easy access through any part of the website to reach the advisors to plan their perfect trip catering to their individual needs.
The web pages were designed to be minimal and engaging, while providing the users a glimpse of the soulful luxury of the brand with its overall aesthetic. The navigation kept simple and easy to use, with a thorough description of each of the stays. Another important feature was to emphasize on the brand's idea of personal assistance, and thus the customers are given easy access through any part of the website to reach the advisors to plan their perfect trip catering to their individual needs.
With the renewed branding, I wanted to re-emphasize the comfort that Soham provides to its customers. The focus was to use design elements like colors and typography to showcase the calmness and serenity of the stays, as well as the warmth it pursues to imbue.
A tall sleek font is used as the brand font that is somewhere in between a serif and sans serif font. The brand font gives it a luxurious and unique identity while also keeping it modern.
The colors of the brand Soham Villas are a reflection of the warmth and comfort that the customer feels staying in the villas and apartments.
The nude color palette allows for each stay to have its own character on the website. The warmer palette is also more inviting and engaging for the costumers while still giving a sense of the soulful luxury that the brand stands for.
