Neel Ayurvedics is a two-decade old business based out of Gujurat that aims to be a health platform inspired by the ancient ayurvedic practice and medicine and focuses on the natural way of healing & keeping ourselves fit in our day to day life.
With the re-branding, the brand aimed to encourage the practice of ayurvedic medicine within the younger audience. It hopes to re-introduce the ancient method that relies on a natural and holistic approach to physical and mental health to a modern audience.
The brand logo was designed as a hand drawn illustration with each of the lines representing the mind, body and soul, and together depicting the harmony between all three - which is a notion at the core for ayurvedic practice.
Going away from the usual earthy colors used to associate with ayurveda, I wanted to reflect the novelty and modernity in the brand by adding pastel to display the softness and joy and health. Very often earthy brands are depicted by the same palette of greens and browns.
However, it was to challenge the idea of colors from nature that shades of pinks and orange and yellow, that are equally visible in nature are used as the brand color to make it fresh and unique.
